What is Praexi?

What is Praexi?

Praexi is an AI-powered content operations platform for brands, marketing teams and agencies. It connects the information a brand already has — its profile, social accounts, website and performance data — and uses it to create, plan, publish and measure social media content.

Instead of treating content as a series of disconnected tasks, Praexi runs it as one workflow: connect data, get AI insight, generate content, schedule it and publish it.

What does Praexi do?

Praexi covers the content cycle from the first idea to the performance report:

• Brand data and brand intelligence: a brand profile built from connected social accounts, the brand's website, industry information and Google data.
• AI content creation: captions, post ideas, visual briefs, images and short AI video clips generated for the brand.
• Content studio: a guided Idea → Copy → Visual → Editor → Publish flow, with a canvas and video editor for final edits.
• Campaign planning and scheduling: a monthly, weekly and daily content calendar with drag-and-drop rescheduling.
• Publishing: posting to connected Instagram, Facebook, TikTok, YouTube and LinkedIn accounts.
• Analytics: follower and engagement metrics per platform, SWOT and competitor analysis, Google Search Console and GA4 insights, and Meta Ads performance.
• AI assistant: a conversational assistant with advisor, strategy, content and SEO modes that can prepare drafts.

Who is Praexi for?

Praexi is built for brands that publish regularly on social media, in-house marketing and content teams, social media managers, and agencies that run several brands. A single account can manage multiple brands and switch between them.

What problems does Praexi solve?

Most content teams lose time between tools rather than inside them. Praexi addresses the most common gaps:

• Scattered tools: brand data, content creation, scheduling and reporting usually live in separate products. Praexi keeps them in one workspace.
• Starting from a blank page: AI generates ideas and drafts from the brand's own data instead of starting from zero every week.
• Inconsistent channels: one idea is adapted to the format of each platform without losing the brand voice.
• Manual publishing: approved content is placed on a calendar and published automatically.
• Unclear performance: social, search and paid media signals are brought together so a team can see what works.

How is Praexi different from a social media scheduler?

A social media scheduler starts when a post is already written: it queues content and publishes it on time. Praexi starts earlier. It uses brand data and performance signals to decide what to make, creates the content with AI, adapts it to each platform, schedules and publishes it, and then measures the result.

Scheduling is one step in Praexi, not the whole product. That is why Praexi is a content operations platform rather than a scheduling tool.

Official website and company

The official Praexi website is https://praexi.com, where the Praexi platform is available on the web.

The Praexi platform is operated by Newid Teknoloji Yazılım Hizmetleri ve Danışmanlık Ltd. Şti., based in Kadıköy, İstanbul, Türkiye.

Praexi has four plans: Free, Individual, Brand and Agency. Feature access and resource limits depend on the plan. Verified subscription and top-up checkout is not connected yet.